The Super Bowl, the third event of the sporting world in terms of viewers, is a time to share for several reasons.
First, demand for spectators is incredible, and the Super Bowl XLV in Arlington, Texas Stadium, with tickets exchanging at an average price of $ 5000, was attended by no less than 105 000 people. And this must be added the people who gathered outside with the giant screens.
Second, it is the biggest audience of the year in the USA. Thus, the price of advertising is the highest in the world. This year, the 30-minute ad have topped the $ 2.5 million on 30 seconds. These spots are much needed, almost as much as the game itself, and are characterized by the fact that they are unique (no repeats) often focus on humor, big budget, and tend to often win international awards. The Pub
Motorola Xoom
advertising that has strongly influenced the minds is that of Motorola's tablet, Xoom. This clip of 1 minute (or $ 5 million) is interesting because it is thumbing its nose at Apple. Indeed, this ad uses the theme of the novel by George Orwell, "1984", with the famous Big Brother. However, Apple had done a commercial with precisely this subject in 1984. The aim was to convey the idea that buying Apple, we open our minds and come out from the crowd. There, the manufacturer takes up the theme of Chicago its rival in Cupertino and the reference against him, because Apple has become the world leader in the segment of the shelves. In addition to the theme, even if you do not see the iPad, we recognize the white headphones, and more generally the ubiquitous white, one of the attributes of the Apple brand.
Below you will find the commercial for the Motorola Xoom and the second Apple ad to compare:
Motorola Xoom Super Bowl XLV 2011
sent alainrx8 . - Videos recent scientific discoveries.
Apple Bars Big Brother George Orwell 1984
sent alainrx8 . - Future winners of the Sundance.
0 comments:
Post a Comment